The 41st episode of the Hungarian-language Dunakavicsok podcast is now available,focusing on the world of new tourism. In this episode, you can listen to a short, summarized English-language review. (With the help of artificial intelligence, two fictional characters summarize the original agreements.) Podcast hosts and editors Balázs Kovács and István Nagy-Szász take a closer look atthis year’s travel megatrends, special financing opportunities in tourism, andbest practices in sustainability.

The discussion covers the most important tourism industry events of the year so far, with first-hand insights from Balázs Kovács. He shares his experiences from major events such as the Ferien Messe Vienna, ATB, HOTCO Conference, and the Budapest Travel Exhibition. Sustainability remains a key topic in this episode. The Sustainable Tourism Award, presented at the Tourism Gala in Budapest on February 1st, provides an opportunity to explore the best sustainable tourism practices in Hungary.

The financing of tourism is also a highlighted topic: by analyzing the operations of the Austrian Tourism Bank (ÖHT), the episode explores what role a similar institution could play in Hungary. How are travel habits changing in 2025? The discussion includes longer trips, cross-generational experiences, the risingpopularity of night tourism, and the revival of nostalgic travel. Analyzing Generation Z’s travel habits, it becomes clear that digitalization and personalized services are increasingly important. However, many accommodation providers have yet to fully utilize TikTok’s potential, while investing intools that this generation does not even demand.

In terms of digitalization, the episode also introduces the development of Österreich Werbung’s Sophia avatar model and its potential role in the tourism sector. István’s trip to Copenhagen and Balázs’s sustainability experiences in Malta offer exciting insights into different EU tourism solutions. Using Hilton Malta as an example, the episode highlights how a hotel can reduce its water and energy consumption. Through Balázs Kovács’ personal experience, listeners also gain insight into the role and responsibilities of European Climate Pact Ambassadors. If you are curious about the latest tourism trends and industryinsights, tune in to the Dunakavicsok tourism podcast!